Services

Nine services, mapped to the telecom value chain.

Operators don't buy "data and AI" — they buy a better-planned network, fewer outages, priced offers that sell, lower churn, revenue that reaches the bill and audit-ready reporting. Below, each DaasLabs service line is mapped to the value-chain domains where it does that work, with the use cases, the KPIs it moves and the demos you can open today.

Chapter 2 · Services on the value chain

Where each service line works on the telecom value chain

Read across a row to see where a service line leads and where it supports. Read down a column to see the team an operator gets in that domain. Select any domain to see use cases, the KPIs we help move and the working demos.

9
Service lines
8
Value-chain domains
24
Lead roles across the map
32
Supporting roles across the map
Leads the work Supports Hover a dot for detail · select a domain to explore it
DaasLabs service lines mapped to the eight telecom value-chain domains
Service line
01 · Advise
Data & AI StrategyStrategy
Data Governance & RegulatoryGovernance
02 · Build
Data Engineering & PlatformData platform
AI & Agentic EngineeringAI & agents
03 · Transform
Revenue Assurance & Fraud ManagementRA & fraud
Customer, Churn & GrowthCustomer
Network & Service OperationsNetwork ops
Enterprise, Wholesale & InterconnectWholesale
04 · Run
Managed Services: DataOps, MLOps & AgentOpsManaged
Service lines engaged 5 6 7 7 8 8 8 7

The mapping shows where each service line typically leads or supports; every engagement is scoped to the operator. The value chain itself is explained on the overview.

How we add value

Domain by domain: from data to a measurable outcome

Each domain follows the same path — source data, a governed data product, AI and agents, an outcome the business measures. KPIs are the measures we help you move and track; we agree targets with you, we don't promise them in advance.

Domain 1 of 8

Network planning & build

5G and fibre capex lands years before the revenue. Planning on coverage averages leaves money in the wrong cells and streets.

Data
Cell traffic, geo & revenue per area
Data product
Geo-subscriber data product
AI & agents
Demand forecasts & capex scoring
Outcome
Capex ranked on return, not averages

Telecom use cases

  • Cell- and postcode-level traffic and demand forecasting
  • Capex prioritisation scored on revenue, churn risk and experience
  • Fibre roll-out and fixed-wireless targeting
  • Site-sharing, spectrum and capacity scenarios

KPIs we help you move

Capex per incremental subscriberTake-up on homes passedPlan-to-on-air cycle timeCongested-cell hours

Named measures, not promised results. Baselines and targets are set with you in the assessment.

Domain 2 of 8

Network operations & assurance

Multi-vendor, cloud-native networks produce more alarms than a NOC can read, and energy is now a top operating cost.

Data
Alarms, PM counters, probes & tickets
Data product
OSS data product with topology
AI & agents
Correlation models & NOC agent squad
Outcome
Faster restoration, less manual toil

Telecom use cases

  • Cross-domain alarm correlation and root-cause suggestion
  • Predictive maintenance for sites, links and power
  • Energy saving: load-aware cell sleep and power policies
  • Agents that open, enrich and route tickets for engineers to approve

KPIs we help you move

Mean time to restoreAlarms per actionable ticketEnergy per GB carriedService availability

Named measures, not promised results. Baselines and targets are set with you in the assessment.

Domain 3 of 8

Product, pricing & monetisation

Flat ARPU and price competition, while 5G, fibre and network APIs need offers that customers will pay more for.

Data
Usage, rating, catalogue & migrations
Data product
Product & usage data product
AI & agents
Elasticity & propensity models
Outcome
Offers priced on evidence

Telecom use cases

  • Price and plan elasticity, with cannibalisation tested before launch
  • Convergence bundle design across mobile, fibre and content
  • 5G, fixed-wireless and fibre upgrade propensity
  • Network-API, slicing and B2B2X offer analytics

KPIs we help you move

ARPU and plan mixUpgrade conversionPlan-migration marginOffer time to market

Named measures, not promised results. Baselines and targets are set with you in the assessment.

Domain 4 of 8

Sales, channels & marketing

Acquisition moves to digital and eSIM while generic campaigns, dealer commissions and onboarding fraud erode margin.

Data
CRM, journeys, dealers & eKYC
Data product
Subscriber 360 with consent
AI & agents
Next-best-offer & onboarding-fraud scoring
Outcome
More profitable acquisition

Telecom use cases

  • Next-best-offer and propensity in every channel
  • Subscription and identity fraud screening at onboarding
  • Dealer commission assurance and gaming detection
  • Consent-aware, GenAI-assisted campaign content

KPIs we help you move

Conversion rateCost per acquisitionOnboarding fraud rateCommission leakage

Named measures, not promised results. Baselines and targets are set with you in the assessment.

Domain 5 of 8

Customer care & experience

Customers leave over slow data, a disputed bill or a long wait — causes spread across systems that no single team sees.

Data
Care, tickets, NPS & network experience
Data product
One subscriber timeline
AI & agents
Churn models & care agents
Outcome
Fewer avoidable exits

Telecom use cases

  • Churn prediction tied to its network or billing cause
  • Billing-dispute resolution from one correlated timeline
  • GenAI agent-assist with approved answers and evidence
  • Proactive outage and service-impact communication

KPIs we help you move

Churn rateFirst-contact resolutionAverage handling timeDispute cycle time

Named measures, not promised results. Baselines and targets are set with you in the assessment.

Domain 6 of 8

Billing, revenue assurance & fraud

Revenue leaks between network event and invoice while SIM swap, SIM box, IRSF and scams outpace rule sets.

Data
CDR/xDR, rating, billing & SIM events
Data product
Event-to-invoice lineage
AI & agents
RA & fraud models with OODA agents
Outcome
Revenue protected, cases closed

Telecom use cases

  • CDR-to-bill reconciliation and leakage classification
  • Real-time SIM swap, account-takeover and wallet fraud scoring
  • SIM box, IRSF and Wangiri pattern detection
  • Scam and smishing detection with case workflow

KPIs we help you move

Leakage as a share of revenueTime to detect fraudFalse-positive rateCases closed per analyst

Named measures, not promised results. Baselines and targets are set with you in the assessment.

Domain 7 of 8

Wholesale, roaming & enterprise

Roaming and interconnect settle on spreadsheets; enterprise accounts span products with no single view of usage, SLA or margin.

Data
TAP/RAP, interconnect & partner statements
Data product
Settlement & enterprise data products
AI & agents
Reconciliation & anomaly models
Outcome
Disputes settled on evidence

Telecom use cases

  • Pre-settlement roaming and interconnect reconciliation
  • Route margin and partner anomaly detection
  • Enterprise account 360 and SLA reporting
  • B2B renewal-risk and upsell signals

KPIs we help you move

Disputed settlement valueDispute cycle timeMargin per routeSLA breaches

Named measures, not promised results. Baselines and targets are set with you in the assessment.

Domain 8 of 8

Regulatory, finance & corporate

Regulators and auditors ask where every number came from — and now how every AI decision was made.

Data
Returns, GL, consent & model inventory
Data product
Catalogue, lineage & data quality
AI & agents
AI & agent governance controls
Outcome
Audit-ready and explainable

Telecom use cases

  • Lineage and data quality behind every regulator report
  • Consent, privacy and retention controls in the data
  • AI and agent governance: evaluation, approval, audit
  • Revenue-to-GL reconciliation for a cleaner close

KPIs we help you move

Report preparation timeOpen data-quality issuesAudit findingsModels with documented evaluation

Named measures, not promised results. Baselines and targets are set with you in the assessment.

Find your service

Start from your role

Each service line has a clear owner on the client side. Pick yours to jump to the services most teams like yours start with.

01

Advise

Set direction, make the business case and put the rules in place that network, customer and AI data must meet.

Advise · Service line

Data & AI Strategy

ForCEOCIOCDOCFO

The client problem

AI pilots multiply across network, care and marketing, but few reach production. There is no shared, evidence-based view of where the operator stands on data and AI, which use cases pay back, or who owns them.

Outcomes

  • A maturity baseline across 12 capability layers and five stages, scored on evidence rather than opinion
  • A prioritised portfolio of revenue, cost and experience use cases, each with a business case
  • An AI operating model: ownership, funding, delivery and controls across IT, network and commercial teams

What we do

  • Data & AI maturity assessment
  • AI strategy & use-case prioritisation
  • AI operating model & centre of excellence design
  • Business case & value tracking

Typical engagements

  • AssessmentMaturity assessment and roadmap
  • Pilot · 30-45 daysProve the top-ranked use case on your data
  • BuildRoadmap delivered through our Build and Transform services
  • Managed runValue tracking and roadmap refresh

Delivered with

Advise · Service line

Data Governance & Regulatory

ForCDORegulatory affairsDPO

The client problem

Regulators, auditors and privacy teams want proof of where a number or a subscriber record came from. Ownership, lineage and quality checks across BSS and OSS are undocumented or manual, and AI adds a new layer to govern.

Outcomes

  • A working data office with owners for subscriber, usage, product and network data
  • Lineage and data quality controls for regulator reports, number portability and lawful-intercept data flows
  • Privacy, consent and AI governance: policy, approvals, evaluation and audit trails

What we do

  • Data office & operating model
  • Metadata catalogue & critical data elements
  • Regulatory reporting lineage & data quality
  • Privacy, consent & data retention controls
  • AI & agent governance

Typical engagements

  • AssessmentGovernance and lineage gap review against regulator reports
  • Pilot · 30-45 daysCatalogue, lineage and DQ for one regulatory report
  • BuildData office, metadata repository and controls, operator-wide
  • Managed runOngoing DQ monitoring and catalogue stewardship

Delivered with

02

Build

Engineer the BSS, OSS and CDR data platforms and the AI that runs on them, with governance built in.

Build · Service line

Data Engineering & Platform (BSS/OSS/CDR)

ForCIOCTOCDO

The client problem

Usage, billing, CRM, inventory and network data sit in separate stacks with different subscriber IDs, codes and formats. Every new report or model starts with another bespoke extract from mediation or the billing warehouse, and nothing is traceable end to end.

Outcomes

  • One governed, cloud-agnostic data platform for BSS, OSS, CDR/xDR and network data
  • Batch and streaming pipelines with lineage from network event to invoice
  • One subscriber ID and code set across systems, deployed with Infrastructure as Code
Delivered · APAC telecom groupUnified data platform across three business units, 60+ data professionals onboarded, deployed in 30 days with Infrastructure as Code.

What we do

  • CDR/xDR, mediation & IPDR ingestion, batch & streaming
  • BSS/OSS integration: billing, CRM, order, inventory, fault & performance
  • Lakehouse / warehouse on Azure, AWS or GCP
  • Telecom data models & subscriber ID resolution
  • Legacy platform modernisation & Infrastructure as Code

Typical engagements

  • AssessmentData estate and target-architecture review
  • Pilot · 30-45 daysConnect and curate priority sources end to end
  • BuildPlatform build in sprints, tested with real CDR and billing data
  • Managed runDataOps under agreed SLAs

Delivered with

Build · Service line

AI & Agentic Engineering

ForCIOCTOCOO

The client problem

ML, GenAI and agent pilots stall at the controls review: no autonomy limits, no audit trail, no named owner for the exceptions, and no path from a notebook to BSS, OSS or care systems.

Outcomes

  • Supervised agent squads in production, with autonomy and guardrails set per agent
  • Anomaly detection, quarantine and model retraining running on governed data
  • People review only the exceptions, with the agent's draft and evidence in front of them

What we do

  • Agent design: roles, squads & autonomy levels
  • Tool integration with billing, CRM, provisioning & case systems
  • ML: anomaly detection, forecasting, propensity & churn models
  • GenAI: NLQ, care assistants & auto-commentary
  • Evaluation & guardrails: policy, limits, audit

Typical engagements

  • AssessmentAgent opportunity and controls review
  • Pilot · 30-45 daysOne agent squad working real cases under your controls
  • BuildSquads integrated with your systems and scaled
  • Managed runMLOps and AgentOps: monitoring, overrides, drift

Delivered with

03

Transform

Domain practices that change how an operator function works, end to end, with our accelerators as the starting point.

Transform · Service line

Revenue Assurance & Fraud Management

ForCFOHead of Revenue AssuranceHead of Fraud

The client problem

Revenue leaks between the network event and the invoice — unbilled usage, rating errors, interconnect mismatches — while fraud moves faster than rule sets: SIM swap and account takeover, SIM box and bypass, IRSF and Wangiri. Analysts spend their time gathering evidence rather than deciding.

Outcomes

  • CDR-to-bill reconciliation across voice, data and VAS, with leakage classified and routed for recovery
  • Fraud cases arriving with evidence gathered and a draft decision, worked through an observe, orient, decide, act loop
  • Straight-through handling only within policy; blocks, credits and escalations logged for audit
Delivered · Southeast Asian mobile operatorRevenue assurance platform: CDR reconciliation and leakage detection across voice, data and VAS, with automated billing-accuracy verification.

What we do

  • Revenue assurance: usage, rating, billing & interconnect reconciliation
  • Leakage detection, classification & recovery workflow
  • Fraud management: SIM swap, SIM box, IRSF, Wangiri, device cloning
  • Real-time fraud scoring on digital and wallet channels
  • Case management, investigation workbench & regulator reporting

Typical engagements

  • AssessmentLeakage and fraud-operations diagnostic
  • Pilot · 30-45 daysOne revenue stream or fraud type, live on your CDRs
  • BuildRA and fraud control framework across streams and channels
  • Managed runRA and fraud squads run under SLA

Delivered with

Transform · Service line

Customer, Churn & Growth

ForCMOChief Customer OfficerHead of Care

The client problem

Subscriber data is split across prepaid, postpaid, broadband and digital channels, so offers are generic, billing disputes take hours to piece together and churn shows up too late to act on.

Outcomes

  • A single subscriber view shared by marketing, sales and care
  • Churn risk and next-best-offer signals in campaign and care workflows
  • Billing disputes resolved from one correlated timeline instead of five systems

What we do

  • Subscriber 360 & segmentation
  • Churn prediction & retention
  • Next-best-offer, pricing & campaign analytics
  • Billing dispute & adjustment intelligence
  • Contact-centre & digital-care analytics

Typical engagements

  • AssessmentCustomer data and growth-use-case review
  • Pilot · 30-45 daysSubscriber 360 and one churn or offer use case
  • BuildRetention, offer and care analytics rollout
  • Managed runModel monitoring and MLOps

Delivered with

Transform · Service line

Network & Service Operations

ForCTOHead of Network Operations

The client problem

Network KPIs, alarms, probes and trouble tickets live in separate OSS tools, so capacity decisions are made on averages and service problems are found by customers first.

Outcomes

  • Network, service and customer-experience KPIs on one governed data model
  • Capacity planning and predictive maintenance from cell-level history
  • Service problems linked to the subscribers and revenue they affect

What we do

  • Network performance & QoS analytics
  • Capacity planning & spectrum utilisation
  • Predictive maintenance & alarm correlation
  • Service assurance & customer-experience analytics
  • Cell-site and geo analytics

Typical engagements

  • AssessmentOSS data and network-analytics review
  • Pilot · 30-45 daysOne region or domain on a governed network data model
  • BuildNetwork data products and analytics, network-wide
  • Managed runDataOps and model monitoring under SLA

Delivered with

Transform · Service line

Enterprise, Wholesale & Interconnect

ForCFOHead of WholesaleHead of Enterprise

The client problem

Roaming and interconnect settlements, and large enterprise accounts, are reconciled in spreadsheets; disputes with partners drag on and enterprise usage is hard to see across products.

Outcomes

  • Roaming and interconnect traffic reconciled against partner statements before settlement
  • Enterprise account usage, SLA and revenue visible across mobile, fixed and ICT products
  • Partner disputes backed by record-level evidence

What we do

  • Interconnect & roaming settlement assurance
  • Partner and agreement analytics
  • Enterprise account 360 & SLA reporting
  • Wholesale pricing & margin analytics

Typical engagements

  • AssessmentSettlement and partner-data review
  • Pilot · 30-45 daysOne partner group or settlement cycle reconciled end to end
  • BuildWholesale and enterprise data products
  • Managed runSettlement assurance run under SLA

Delivered with

04

Run

Keep platforms, models and agents healthy and improving after go-live.

Run · Service line

Managed Services: DataOps, MLOps & AgentOps

ForCIOCTOCOO

The client problem

After go-live, CDR feeds change, pipelines break, models drift and agents need someone watching overrides, limits and evaluation results.

Outcomes

  • Platforms, pipelines, models and agents run under agreed SLAs
  • Continuous improvement driven by override and evaluation data
  • Your teams freed from L2/L3 support

What we do

  • Run & L2/L3 support
  • DataOps: feed monitoring & data quality
  • MLOps
  • AgentOps: logs, overrides, drift
  • Continuous improvement

Typical engagements

  • AssessmentRun-readiness and support model review
  • Pilot · 30-45 daysHypercare for a newly live capability
  • BuildMonitoring, runbooks and SLAs
  • Managed runOngoing service under agreed SLAs

Delivered with

How we engage

From a business outcome to measured value

Every engagement starts from the outcome, not the technology, and follows the same delivery methodology used across this site. Most operators start with a discovery and value case for one value-chain domain, then scale.

How we frame an engagement

  1. 1Business outcome & KPI
  2. 2Value-chain domain
  3. 3Decisions
  4. 4Data
  5. 5AI & agents
  6. 6Governance & adoption
  7. 7Measured value

Delivery phases

Phase 1
Discover & value case

Outcome, domain and KPIs agreed; data and process assessment; baseline and business case.

Phase 2
Design

Decisions, data products, models, agents and controls designed for the chosen domain.

Phase 3
Build & integrate

Sprint delivery on the Data Fabric Framework, integrated with BSS, OSS and care systems; tested on real data.

Phase 4
Deploy & adopt

Go-live, people and process change, autonomy limits set; value tracked against the baseline.

Phase 5
Run & scale

Managed service — DataOps, MLOps and AgentOps under SLA — and the next domain on the same foundation.

The full delivery methodology

Engagement models

Staff Augmentation

Data engineers, architects, analysts and AI specialists embedded in your teams, under your delivery lead.

Managed Services

We run and improve your data platforms, models and agents — DataOps, MLOps, AgentOps and support under agreed SLAs.

Weekly status Bi-weekly steering Phase-gated sign-off 30-45 day pilot → scale

Start with the outcome you need

Pick a domain and a KPI. We'll propose a discovery and value case or a 30-45 day pilot and show you what the first weeks look like.

Next chapter · 3 of 6
The foundation

Every domain above runs on the same governed data fabric — BSS, OSS and CDR connected, curated, contextualised and consumed, with lineage from network event to invoice.

Next chapter: The foundation
AI
AI Analyst

I'm the DaasLabs AI Analyst for the telecom demo platform. I can help with:

  • Revenue assurance & CDR reconciliation
  • Fraud: SIM swap, SIM box, IRSF and Wangiri
  • Churn, customer and network analytics
  • Executive briefings across the accelerators

Answers are generated from the demo data.